Color of the Year 2017 - Gallant Gray
Axalta has more than 150 years of experience in the coatings industry and a history of color ingenuity. We are pleased to share our color expertise with automotive original equipment manufacturer customers, refinish and custom painters, and consumers. Axalta’s Automotive Color of the Year is inspired by our Global Automotive Color Popularity Report. This 63-year tradition highlights automotive color choices and forecasts trends around the world. It is both the longest running and most comprehensive report of its kind.
We would like to introduce you to Gallant Gray and look forward to celebrating a year-long journey that showcases why this stunning hue has been chosen as Axalta’s Automotive Color of the Year 2017.
Watch Axalta's Gallant Gray Video
Axalta Announces its Automotive Color of the Year 2017 – Gallant Gray
Clinton Township, MI – January 5, 2017: Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, is excited to announce its Automotive Color of the Year 2017 – Gallant Gray. This luxurious color is enhanced by blue and silver flakes that produce a unique sparkle effect and dark undertones that enrich the finish, adding sophistication. A year-long Color of the Year celebration will commence with a variety of events during the 2017 North American International Auto Show (NAIAS) Preview Days in Detroit including a video reveal at the EyesOn Design awards program on January 10, 2017. The color will also be prominently featured at the Axalta-sponsored Charity Preview on January 13, 2017 which raises funds to support services for children.
Daily inspirations, coupled with extensive research, helped Axalta color designers and product experts select Gallant Gray as the Automotive Color of the Year. A high percentage of the market is interested in a neutral palette and adding slight hints of hues can add life to these colors. Gallant Gray is designed to look spectacular on any size vehicle. The complex color is dark in value with various sparkling flakes that add depth and color.
Read the latest copy of the Axalta Color Blog Color Block.
Download a copy of the Axalta Global Automotive 2016 Color Popularity Report