Axalta and Reynaers Aluminium present the ICONICA collection at Belgian architecture festival
Basel, Switzerland – September 20, 2017 - For over thirty years, Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has worked closely with international aluminium company, Reynaers Aluminium, to provide architects with beautiful, durable, coated aluminium products. This year Reynaers has added Axalta’s Alesta® SD ICONICA collection to its portfolio, presenting it at the Festival van de Architectuur 2017 which took place in Antwerp, Belgium, from between September 8 and 17, 2017.
ICONICA is the newest colour collection from Axalta’s Super Durable powder coatings range, and contains 40 colours across four distinctive colour palettes. Axalta and Reynaers will be co-branding the colour cards, which will be offered to the aluminium company’s extensive client base of architects and construction companies across Belgium.
For the launch of the ICONICA collection earlier this year at the Salone Internazionale de Mobile in Milan, Axalta created a stunning architectural installation, which displays the entire collection’s colours and celebrates the fusion of design, quality and innovation. The installation, with its clever manual rotation designed to catch the light in different ways, enchanted visitors at Festival van de Architectuur.
Peter Ottevaere, Marketing and Communication Manager for Reynaers Aluminium, says, “one of the reasons why Reynaers and Axalta have such a long history of successful collaboration is that we share the core values of developing innovative and durable products and putting our customers first. The new ICONICA collection illustrates this perfectly, as it offers an impressive range of beautiful colours with the super durable and environmentally sustainable attributes our customers expect.”
Frank De Cock, Axalta’s Regional Sales Director and Marketing Communications Director for Europe, Middle East and Africa for Powder Coatings, says, “we were delighted to be able to present the ICONICA collection with Reynaers at the very first Festival van de Architectuur. The coatings in the collection are UV- and weather-resistant and offer a wide and varied colour palette that we feel sure will prove very popular with Reynaers’ discerning clientele.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colourful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 13,600 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.