Extrategia, Comunicación y Medios
T +52 (55)
3611-0063 ext. 250
Axalta Presents 4th Edition of Mobile Refinish Training Program in Mexico
Mexico City, Mexico - April 23, 2018: For the fourth consecutive year, Axalta (NYSE: AXTA) presents its Axalta on Tour training program in Mexico, one of the most important markets in the Americas. The program brings theoretical and hands-on training directly to automotive refinish painters at their bodyshops.
Axalta on Tour was launched in 2015 as an innovative model of specialized, free training to help refinish professionals stay up-to-date with industry trends and new techniques. Instructors teach painters how to get the most out of Axalta's refinish brands such as Spies Hecker® and Imlar® in order to better serve their customers.
“Helping customers thrive is more than just providing them with innovative coatings, it is also helping them to maximize their productivity and efficiency with our products so that they can help their customers and boost the bottom line,” said Daniel Salcido, Axalta Mexico President. “In 2017, more than 3,000 automotive painters in Mexico took part in the program and we’re looking forward to breaking that record in 2018.”
To follow Axalta on Tour, visit Axalta.mx, and follow us @AxaltaLATAM on Twitter and Facebook.
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the approximately 13,300 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.