Axalta Announces its 2018 SEMA Show Event and Appearance Schedule
GLEN MILLS, Pa., Oct. 4, 2018 /PRNewswire/ -- Axalta (NYSE: AXTA) today announced the schedule of events in its booth, #22391, during the 2018 SEMA show at the Las Vegas Convention Center in Las Vegas, Nevada from October 30 to November 2, 2018. The schedule includes appearances by top automotive builders, artists, and special guests to showcase Axalta's refinish and original equipment (OE) coatings and color.
Headlining Axalta's schedule on Thursday, November 1 at 2:00 p.m. is the unveil of Nevermore, a stunning piece of fine art created by "Impossibly Real" artist Peter Maier with Cromax® refinish paint. Maier is world-renowned for his lifelike art featuring animals, automobiles, people, and products. His work is currently on exhibit in the Butler Institute of American Art and often sells for $100,000 or more. During this special event, Nevermore co-collaborator and pinstriper, Andrew "Pooch" Cappuccio, will join Maier onstage where they will greet attendees and autograph reproductions of the piece for the first 150 people in line.
Also on the schedule, and for a second consecutive year, are the wildly popular Middlecott Sketchbattle duels emceed by the incomparable Jamie Little, NASCAR® pit reporter for Fox Sports. In-booth duels occur on Tuesday, October 30 at 10:00 a.m., 12:30 p.m., 3:00 p.m., and on Wednesday, October 31 at 9:30 a.m. and 11:30 am. The main event and Axalta-sponsored Middlecott Sketchbattle Experience is at 8:00 p.m. at the Industrial, 2330 Industrial Road in Las Vegas, Nevada.
On Wednesday, October 31 from 1:00 p.m. to 4:30 p.m., famed artist Kristian Baena of Zak Brown Customs will be demonstrating automotive airbrush art. Longtime SEMA Show favorites, Paul Quinn and DeWayne Connot, will follow with pinstriping demonstrations on Thursday, November 1 at 9:30 a.m. and 3:30 pm., and on Friday, November 2 at 9:30 a.m. and 1:00 p.m.
"Meet the Builder" discussion sessions with the builders of the prestigious custom vehicles in Axalta's booth will occur on Thursday, November 1 at 11:00 a.m. with Dale Boesch, winner of the 2018 National Street Rod Association's Builder of the Year award, and on Friday, November 2 at 11:00 a.m. with Big Oak Garage, a 2015 Great 8 Ridler finalist.
To learn more, visit axalta.us/sema2018.
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the approximately 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @axalta on Twitter and LinkedIn.