We Paint Winners

Many of the exceptional athletes at the 2018 Winter Olympics in Pyeongchang County, South Korea will compete on skis that are coated by Axalta. This is an exciting opportunity for us to watch our products win on the world’s stage.

Axalta’s rich history of painting winners spans diverse global sporting events from NASCAR® and Formula 1® racing to college and professional football, as well as MotoGP. We embrace the challenge of engineering technologies and colors that help give our customers a competitive edge.

In celebration of the 2018 Olympics, here are some of the ways Axalta coatings have played a part in achieving victory.

Olympic Skis

Last year, many global skiers at the “Alpine World Ski Championship 2017” in Sankt Moritz, Switzerland had one thing in common, they raced on skis coated with Axalta high performing coating materials. In fact, eight of the ten gold medal recipients won wearing skis coated by Axalta. Axalta’s Stollpox, Aquapox, Cellonit and Aquacryl Special Primer, Printing Paint, and Clearcoats in solventborne and waterborne formulations have continued to make a name for themselves in the sporting goods market with major ski manufacturers including Atomic.

Fun Fact: Red is the most popular color coating for skis

2016 Olympic and Paralympic Torches

Axalta manufactures the Alesta® AP Polyester Architectural coating that was applied to the 2016 Olympic and Paralympic torches. This coating selection from the Alesta “Star Collection” provided the performance and film properties needed to protect the 69-centimeter-high torches against environmental elements such as humidity, abrasion, weathering and, most importantly, the famous Olympic flame.

World Champion Philadelphia Eagles Goal Posts

Axalta gave the field goal posts at Lincoln Financial Field, home to the World Champion Philadelphia Eagles, a new look for the start of the football season with its premier industrial coating. Alesta® Polyester Architectural AE Gloss RAL 1016 in Sulfur Yellow was selected as the color and product of choice due to its high-performance coverage, durability, and functionality.

NASCAR Race Cars

Axalta debuted Cromax® EZ, its latest waterborne offering for the refinish market, on Dale Earnhardt Jr.’s last NASCAR® Cup Series race car during the 2017 SEMA Show. Earnhardt drove the Cromax EZ-painted No. 88 Axalta Chevrolet SS for his final start as a full-time NASCAR Cup Series driver at Homestead-Miami Speedway on November 19, 2017.


Axalta joined efforts with commercial partner Daimler for the third consecutive year, to cheer on legendary Mexican driver, Michel Jourdain, Jr. in the Freightliner tractor-trailer category of the NASCAR® PEAK Mexico Series 2017. Recognized for his regular participation in racing circuits at the national and global level, Jourdain has been endorsed by Axalta and Daimler in 20 competitions. All 12 trucks that participated in the Series were manufactured in Daimler’s Factory, located in Santiago Tianguistenco, Estado de México, and finished with Axalta’s Imron Elite® technology.

Formula One Race Cars

Spies Hecker®, one of Axalta’s three global refinish brands, is the Official Team Supplier of Mercedes-AMG Petronas Motorsport. The brand has been responsible for the paint on the team’s Silver Arrows race cars for more than four years. The weight, quality, and durability of the paintwork are extremely important because the race cars must endure extremely tough track conditions. Mercedes-Benz is only the fourth constructor to win four consecutive titles, and Lewis Hamilton is just the fifth driver in the sport’s history to become a four-time World Champion. He is also now the most successful British Formula One driver in history. Each of Hamilton’s titles have been won with Mercedes-Benz power, and three of them at the wheel of a Silver Arrow.

AMSOIL Snocross Snowmobiles

Axalta is a proud sponsor of Polaris Racing drivers Ross Martin and James Johnstad, who have together earned a total of two wins and seven podium finishes mid-season of the AMSOIL Snocross series. The Polaris Racing team uses Axalta’s coatings to paint their snowmobiles and the team racing hauler. Axalta sports equipment coatings also shine on their Indian and Victory Motorcycles.

World Solar Challenge Car

With help from Axalta, two student teams raced to victory at the Bridgestone World Solar Challenge 2017, a competition of experimental solar cars that took place October 8 to 15, 2017 in Australia. The Bochum SolarCar Team and The Punch Powertrain Solar Team both developed effective and reliable solar vehicles that successfully completed a 3,021 kilometers race from Darwin to Adelaide. Axalta supported both teams by providing them with coatings as well as technical assistance and expertise.


Cromax® in Italy has been confirmed as an Official Sponsor of the Movistar Yamaha MotoGP team for the 2017 MotoGP World Championship, which began on March 26, 2017. This agreement marks the eighth consecutive year that Cromax, one of the premium brands of Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has been one of the team’s partners and suppliers for a MotoGP season. It also allows Axalta to demonstrate its technology and product innovations while strengthening its commitment to motorsports - everything from NASCAR and Formula OneTM to university race car teams.