A Star is Born! Axalta Unveils StarLite as its 2018 Automotive Color of the Year
StarLite is a modern, technology-savvy, premium color for vehicles of today and tomorrow. Borne from Axalta’s ChromaDyne™ line of color coats which are developed for automotive OEMs, StarLite is a light and reflective hue that contains synthetic pearl flakes which create an eye-catching, pearlescent effect. StarLite is designed to look great and add a luxurious shine to all vehicle sizes, while providing functional benefits.
“Highly reflective colors can contribute to the functionality of driverless vehicles because lighter colors, like StarLite, are more easily detectable by LIDAR (Light Detection and Ranging) systems,” explains Nancy Lockhart, Axalta Global Color Marketing Manager. “So, while StarLite may not apply to all autonomous detection systems, Axalta believes these shades will become increasingly important to automakers.”
A study by Berkeley Lab’s Energy Technologies Area also shows that white and other light and reflective paints can have sustainable results and help reduce automotive emissions.
Axalta also selected StarLite as the 2018 Automotive Color of the Year because of a notable rise in the global popularity of automotive white colors. According to Axalta’s recently released 2017 Global Color Popularity Report, nearly 40 percent of car buyers chose white in 2017 and it is the seventh consecutive year that white is the most popular color in the world.
The first automotive event to feature this rising star will be the 2018 North American International Auto Show (NAIAS) in Detroit.
To read The Detroit News’ feature article on StarLite, click here
To read Axalta’s Press Release on StarLite, click here