Dan Benton-Axalta's Color Marketing Manager


Axalta Coating Systems’ Color Marketing Manager Shares Key Insights at 2016 Paint, Body and Equipment Specialists Conference

Contacts

Axalta Coating Systems
Lisa Miree-Luke, +1 610-358-2228
lisa.miree-luke@axaltacs.com
axaltacoatingsystems.com

Axalta Coating Systems’ Color Marketing Manager Shares Key Insights at 2016 Paint, Body and Equipment Specialists Conference


Dan Benton, Axalta Coating Systems’ Color Marketing Manager, participated in a panel discussion at Auto Care Association’s 2016 Paint, Body and Equipment Specialists (PBES) conference last week in Denver, Colorado. Benton shared his perspectives during a session titled, Trends and Challenges of OEMs Specialty Coatings. During the event, hundreds of PBES professionals including distributors and manufacturers collaborated to identify and define challenges and share perspectives on a variety of topics like color match, styling and refinish repair techniques.

“It’s a sincere pleasure to participate as a panelist in the PBES conference,” said Benton. “Axalta values its partnership with our distributors. We invite them to our online learning campus and in-person training centers for continued education. They assist in technical application and training that helps body shops prepare to spray specialty colors that are highly saturated or contain special effects. We appreciate the opportunity to share insight with this important community and we look forward to continuing to advance the industry together.”

Benton also stressed the importance of preparation due to the ever-changing coatings technology. After 150 years of innovation, Axalta will continue to focus on making new and exciting colors to meet the evolving needs of our customers.

About Auto Care Association

Based in Bethesda, Md., the Auto Care Association has nearly 3,000 member companies that represent some 150,000 independent automotive businesses that manufacture, distribute and sell motor vehicle parts, accessories, tools, equipment, materials and supplies, and perform vehicle service and repair. Visit www.autocare.org.

About Axalta Coating Systems (NYSE: AXTA) – Celebrating 150 Years in the Coatings Industry

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the approximately 12,800 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.