More than 30 automotive artists and pinstripers amazed Panel Jam attendees, students and judges with their creativity and original artwork created with Axalta’s Cromax® basecoats and clearcoats and Hot Hues™ candy dyes and pinstripe colors. Alberto Hererra’s illustrative minihood (inset) was voted “Best in Show.” 


Axalta Coating Systems
Richard R. Ruberti, Sr., +1 610-358-5236

Custom Automotive Artists Impress at Axalta’s 5th Annual Winter Panel Jam

Axalta Coating Systems, a leading manufacturer of liquid and powder coatings, recently set up shop in Long Beach, California at Universal Technical Institute (UTI) for its 5th Annual Winter Panel Jam. More than 30 notable automotive artists and pinstripers amazed UTI students and others with their creativity and original artwork. Participating artists competed to have their artwork named “best-in-show” by the students. The creator of the winning piece, Alberto Herrera from Visalia, California, was awarded a “We Paint Winners” Radiant Red Commemorative SATAjet® 5000 B spray gun.

The Winter Panel Jam attracted artists who specialize in custom pattern work, airbrushed murals, gold leaf and pinstriping ─ techniques that are often passed down from one generation to the next or learned from each other. The artists used Axalta’s Cromax® basecoats and clearcoats, and Hot Hues™ candy dyes and pinstripe colors to create custom art on hoods, miniature car bodies, pedal cars and more.

“Events like this one bring together groups of talented artists to collaborate, learn from and teach each other and ultimately create some fantastic art that Axalta will display at custom car shows across the country throughout the year," said Harry Christman, Axalta Cromax® Brand Manager. “We’re happy to give students from around the state of California an opportunity to connect with the industry’s best. Today, we have artists here from as far away as New York and Japan. We work with UTI to celebrate our growing relationship, help promote the school's capabilities and to expose their students to this very unique aspect of automotive paint."

To stay up-to-date, follow us on North America Refinish social media channels or check out our full calendar of events at To help make it easy to find us at these events, visit Axalta’s event website that includes information about the shows and Axalta’s participation. These shows enable various types of car enthusiasts to interact with us and gather firsthand information about paint use and garner application ideas.

To learn more about Axalta, follow us on our North America Refinish social media channels.

About Axalta Coating Systems – Celebrating 150 Years in the Coatings Industry

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our 100,000+ customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter and on LinkedIn.