Axalta Coating Systems
Richard R. Ruberti, Sr., +1 610-358-5236

Axalta Comes in From the East to Shine in the West at SEMA 2015

Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, continued to highlight the need for speed. Two weeks ago at the annual Specialty Equipment Market Association (SEMA) tradeshow, Axalta proudly displayed award-winning cars including the winner of the Goodguys 2015 Classic Instruments Street Machine of the Year award – Sonny and Debbie Freeman’s 1967 Corvette which was built by Mike Goldman and Gil Losi’s 1956 Plymouth Belvedere Convertible – Ridler Award finalist, Goodguys Custom Rod of the Year and winner of the cover position on Axalta’s 2016 Custom Finishes Calendar.

The full Axalta experience demonstrated how fast-drying our coatings are in the Axalta Engineered for Speed outdoor area where Axalta teamed up with Global Finishing Solutions (GFS) to integrate REVO infrared technology into live collision repairs that were completed in just over 30 minutes in a fully functional spray booth. The Axalta outdoor area was the place to be at SEMA with cutting-edge paint demos, amazing artists creating custom masterpieces, or to actually suit up to spray Cromax® Pro waterborne basecoat and Cromax Premier LE UVA primer-surfacer in a GFS Ultra XD semi-downdraft spray booth. After painting, visitors were welcomed to speak with Axalta’s technical experts about the products or head to Axalta’s inside booth for autograph signing sessions, pinstriping demonstrations and much more.

“SEMA is an important show for Axalta,” said Matt Robertson, Axalta Refinish Marketing Director. “I know attendees found our activities, cars, celebrities, content and events to be both interesting and informative. Our interactive features and our custom-built, fully operational spray booth and mixing room along with our hospitality tent helped us do that and more.”

Axalta’s outdoor area also included its first-ever VIP tent. Among a number of head-turning vehicles was P.J. Burchett’s 1950 International Metro ice cream truck.

Axalta also unveiled a commemorative “We Paint Winners” Radiant Red SATAjet 5000 B spray gun during the show with the help of the crew from NBCSN’s newest hit series, MobsteelTM. Those among the first to order the spray gun may have the opportunity to purchase models autographed by four-time NASCAR® Cup Series champion Jeff Gordon or Mobsteel’s own Ron Coan, known for his gritty, old-school Detroit-steel creations and iconic black MobSteel Lincolns.

To stay up-to-date on all of the Axalta events follow us on North America Refinish social media channels or check out our full calendar of ongoing events. To help make it easy to find us at these events, visit Axalta’s event website that includes information about the shows and Axalta’s participation. These shows enable various types of car enthusiasts to interact with us and gather firsthand information about paint use and garner application ideas.

To learn more about Axalta, follow us on our North America Refinish social media channels.

About Global Finishing Solutions

Global Finishing Solutions is the world's leading manufacturer of paint booths, spray booths and finishing systems for industrial coating and finishing, automotive body shops, aerospace finishing, and truck and large equipment finishing. GFS leads the way in spray booth innovation, and is dedicated to providing the most energy-efficient and ecologically friendly paint environments.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With nearly 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter.