Axalta Announces Artists Signature Series at 2015 SEMA Show
Axalta Coating Systems, a leading manufacturer of liquid and powder coatings, launched its Artists Signature Series at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nevada, November 3-6, 2015 at the Las Vegas Convention Center. Axalta’s first palette in the series, Cromax® “Danny D Mild-to-Wild Combinations”TM, debuted in Axalta’s exhibit booth at SEMA today. The Axalta Signature Series is designed to recognize and promote the unique, sometimes eccentric and sometimes eclectic, but ever-innovative artists who use Axalta products in ways only they can imagine.
Danny “Danny D” Gálvez, the popular custom automotive painter and pinstriper, and Rachel De Barros, host and executive producer for Gearhead Diva, were on hand to help Axalta’s Harry Christman, Cromax Brand Manager, launch the new product line at the Axalta Engineered for Speed booth.
“This is an exciting time for both Axalta and the artists with whom we work, and I’m glad that Danny D was able to be here to help Axalta launch our Artists Signature Series,” said Christman. “We are inspired by artists like Danny D who are using automotive graphics and our products to express themselves.
“Danny D is one of the most prolific and respected artists in the lowrider community,” added Christman. “Danny is known for his ability to choose and combine colors in patterns, shapes, fades and special effects in ways that are simply breathtaking.”
Because choosing colors is Danny D’s specialty, Axalta asked him to create a series of three-color combinations, known as sets or triplets, using only Cromax basecoats. These triplets range from “mild” conservative combinations to the bright, highly contrasted “wild” sets, hence the name Cromax “Danny D Mild-to-Wild Combinations”TM.
To stay up-to-date on this and all of the Axalta events at SEMA follow us on NA Refinish social media channels or check out our full calendar of events and celebrity line up at www.axalta.us/SEMA2015. To help make it easy to find us at these events, visit Axalta’s event website that includes information about the shows and Axalta’s participation. These shows enable various types of car enthusiasts to interact with us and gather firsthand information about paint use and garner application ideas.
To learn more about Axalta, follow us on our North America Refinish social media channels.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With nearly 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter.