Axalta Coating Systems
Richard R. Ruberti, Sr., +1 610-358-5236

Axalta to Unveil “We Paint Winners” Commemorative Spray Gun at 2015 SEMA Show

Axalta Coating Systems, a leading manufacturer of liquid and powder coatings, will unveil the “We Paint Winners” Radiant Red Commemorative SATAjet® 5000 B spray gun at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nevada on November 3-6, 2015 at the Las Vegas Convention Center. The spray gun will be unveiled in Axalta’s Engineered for Speed exhibit booth number 22391 at SEMA on Wednesday, November 4 at 11:00 a.m. The commemorative spray gun celebrates the inaugural year of Axalta’s “We Paint Winners” campaign.

The crew from NBCSN’s hit series MobsteelTM including legendary painter Ron Coan, one of the leading painters in the automotive industry known for his gritty, Detroit-steel creations, and Rachel De Barros, host and executive producer of Gearhead Diva, will be on hand to help Matt Robertson, Axalta Refinish Marketing Director Axalta and Tony Larimer, Dan-Am Company Director of Sales and Marketing launch the new spray gun. Dan-Am is the U.S. distributor of SATA products.

“Application technology is a critical component of Axalta’s coating systems. We’re grateful to for the hard work that SATA put into developing the gun to help commemorate our campaign,” said Robertson. “We are inspired by artists like Ron Coan who have been using our products for years to bring vintage automobiles back to life and who was with us last year when Axalta unveiled our 2015 Color of the Year, Radiant Red.”

“Those among the first to order the spray guns will have the opportunity to purchase models autographed by four-time NASCAR® Cup Series champion, Jeff Gordon or by Ron Coan,” added Robertson. “We are excited to be able to offer this spray gun through our distributors starting on Friday, November 27, 2015.”

“It has been exciting to work with Axalta. Our relationship has offered us the chance to put their incredible 'We Paint Winners' artwork on both of the SATAjet 5000 B series,” said Larimer. “It will be available in the most common and practical nozzle sizes to work with Axalta's variety of refinish coatings. The RP versions will be available in 1.2 and 1.3, and the HVLP will be available in the popular 1.3 nozzle size.”

To stay up-to-date on this and all of the Axalta events at SEMA follow us on our North America Refinish social media channels or check out our full calendar of events and celebrity line-up at To help make it easy to find us at these events, visit Axalta’s event website that includes information about the shows and Axalta’s participation. These shows enable various types of car enthusiasts to interact with us and gather firsthand information about paint use and garner application ideas.

To learn more about Axalta, follow us on our North America Refinish social media channels.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With nearly 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter.