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Axalta Coating Systems
Richard R. Ruberti, Sr.
T: +1 610-358-5236
richard.ruberti@axaltacs.com
axaltacoatingsystems.com

Axalta Announces Celebrity Line-up for the 2015 SEMA Show


Axalta Coating Systems, a leading manufacturer of liquid and powder coatings, will have a star-studded presence at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nevada on November 3-6, 2015 at the Las Vegas Convention Center. This year’s celebrity line-up includes TV hosts, lowrider artists, car builders and custom automotive muralists, painters and pinstripers.

Axalta’s guest industry personalities will showcase Axalta’s paint technologies inside a fully functional outdoor spray booth and mixing room (booth number 69001) as well as at its indoor exhibition (booth number 22391).

In addition, you can join us inside Central Hall at Axalta’s booth number 22391 for autograph sessions, master pinstriping demonstrations and much more.

The celebrities who will help Axalta to highlight our flagship refinish global brands, Cromax®, Spies Hecker®, Standox®, Nason® and Hot HuesTM are:

Kristian Baena – The multi-talented Kristian Baena uses his skills in painting, welding, fabricating, woodworking and airbrushing to complete a variety of custom projects for Southern Ground, a full-production metal shop owned by Amercian country music artist Zac Brown.
Custom Pedal Car Painting – Tuesday, November 3 from 12:00 to 5:00 p.m.
Airbrush Masters Live – Thursday, November 5 from 9:00 a.m. to 1:00 p.m.

The MobsteelTM Crew – Meet Ron Coan and the Mobsteel crew from Detroit, stars of the new NBCSN hit show, Mobsteel, and infamous for starting with “Detroit's finest vintage luxury cars and turning them into modern day menacing street machines.”

Axalta's "We Paint Winners" Commemorative SATA Spray Gun Unveiling – Wednesday, November 4 from 11:00 a.m. to 12:00 p.m.
Autograph Session – Wednesday, November 4 from 2:00 to 4:00 p.m.

DeWayne Connot – DeWayne Connot has been lettering and pinstriping since 1974. His work has appeared in several industry trade magazines including Airbrush Action and Signs of the Times, and the book, How to Pinstripe. His work is displayed in the Andrew Mack and Son Brush Company’s Pinstripers Hall of Fame.
Pinstripe Masters Live – Tuesday, November 3 from 9:00 a.m. to 1:00 p.m.; Wednesday, November 4 from 9:00 a.m. to 1:00 p.m.; Thursday, November 5 from 1:00 to 5:00 p.m. and Friday, November 6 from 9:00 a.m. to 12:30 p.m.

Rachel De Barros – Rachel De Barros is the chief marketing officer, host and executive producer of Gearhead Diva, a DIY car-building community and network that produces edutainment style videos for today’s social media generation.
Custom Pedal Car Painting – Tuesday, November 3 from 9:00 a.m. to 12:00 p.m.
Axalta Live! At SEMA With Rachel De Barros on Periscope – Tuesday, November 3 from 2:30 to 4:00 p.m.
Shoot a Selfie With Rachel De Barros Autograph Session – Thursday, November 5 from 2:30 to 3:30 p.m.

Ryan Fielding – Ryan Fielding is the owner/operator of Paragon Customs, a full-on custom paint, airbrushing, hot rod and chopper shop located in Sauk City, Wisconsin. Ryan grew up with a welder in one hand and a paint brush in the other. He started learning his craft at a young age, helping in his father's garage and doing everything he could to learn more about customs.
Airbrush Masters Live – Thursday, November 5 from 1:00 to 5:00 p.m.

Danny "Danny D" Gálvez – Danny Gálvez is a well-known custom automotive painter and pinstriper. Southern California lowrider enthusiasts, respectfully, refer to him by the nickname of “Danny D.”
Custom Pedal Car Painting – Tuesday, November 3 from 12:00 to 5:00 p.m.
Axalta Artists Signature Series Cromax® “Danny D” Mild-to-Wild CombinationsTM Launch –Thursday, November 5 from 11:30 a.m. to 12:00 p.m.
Autograph Session – Thursday, November 5 from 12:30 to 2:00 p.m.

Alberto Herrera – Alberto Herrera, renowned airbrush artist, discovered his passion for lowrider art when he was in high school and learned the art of airbrushing from Tony Riveras who was airbrushing shirts in malls and fairs at the time.
Airbrush Masters Live – Wednesday, November 4 from 1:00 to 5:00 p.m.

Paul Quinn – Paul Quinn is a respected airbrush and pinstriping artist and instructor in the custom paint industry. He has won four Top Gun Hot Hues™ awards, been featured on Speed Channel’s Unique Whips and has authored numerous “how-to” articles for several trade magazines.
Custom Pedal Car Painting – Tuesday, November 3 from 12:00 to 5:00 p.m.
Airbrush Masters Live – Wednesday, November 4 from 9:00 a.m. to 1:00 p.m. and Friday, November 6 from 9:00 a.m. to 12:30 p.m.
Pinstripe Masters Live – Thursday, November 5 from 1:00 to 5:00 p.m. (with DeWayne Connot)

Danny Taylor – Danny Taylor has a nearly 40-year work history in custom artistic automotive design. His work has been showcased more than 350 times in national magazines and has appeared on more than 60 covers.
Pinstripe Masters Live – Tuesday, November 3 from 9:00 a.m. to 1:00 p.m.; Wednesday, November 4 from 1:00 to 5:00 p.m.; Thursday, November 5 from 9:00 a.m. to 1:00 p.m.; and Friday, November 6 from 12:30 to 4:00 p.m.

To stay up-to-date on these celebrities and all of the Axalta events at SEMA follow us on Axalta’s North America Refinish social media channels or check out our full calendar of events and celebrity line up at www.axalta.us/SEMA2015. To help make it easy to find us at these events, visit Axalta’s event website that includes information about the shows and Axalta’s participation. These shows enable various types of car enthusiasts to interact with us and gather firsthand information about paint use and garner application ideas.

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About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With nearly 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter.