Axalta Coating Systems
Richard R. Ruberti, Sr., +1 610-358-5236

Axalta to Highlight the Need for Speed at 2015 SEMA Show

Painters choose your colors and load your spray guns! Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, will highlight the need for speed at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nevada, November 3-6, 2015 at the Las Vegas Convention Center (LVCC). Join us inside the LVCC at booth number 22391 to see Axalta’s brilliant colors shine on award-winning cars including the winner of the Goodguys 2015 Classic Instruments Street Machine of the Year award – Sonny and Debbie Freeman’s 1967 Corvette which was built by Mike Goldman. You can also check out Gil Losi’s 1956 Plymouth Belvedere Convertible, Ridler Award finalist, Goodguys Custom Rod of the Year and winner of the cover position on Axalta’s 2016 Custom Finishes Calendar.

For the full Axalta experience, you can also see how fast-drying our coatings are at the Axalta Engineered for Speed spray booth where Axalta has teamed up with Global Finishing Solutions (GFS) to integrate REVO infrared technology into Axalta’s live paint demonstrations. The Axalta spray booth and mixing room, located just outside of the Central Hall front entrance (booth number 61009), will be the place to watch cutting edge paint demos, amazing artists create custom masterpieces, or to actually suit up yourself to spray Cromax® Pro waterborne basecoat and Cromax Premier LE UVA primer-surfacer in a GFS Ultra XD semi-downdraft spray booth. After painting, visitors can talk to Axalta’s technical experts about the products or head to Axalta’s inside booth for autograph signing sessions, pinstriping demonstrations and much more.

“We are pleased to be back at SEMA for our 23rd year,” announced Nigel Budden, Axalta Coating Systems Vice President and head of its North America business. “I think attendees will find our activities, cars, celebrities, content and events to be exciting. We also want to make our presence interactive and our custom-built, fully operational spray booth and mixing room will help us do that.”

Axalta’s outdoor exhibit will include its VIP tent, spray booth and mixing room, and among a number of head-turning vehicles, award-winning American country music artist Zac Brown’s 2015 Dodge Challenger SRT® Hellcat. Our indoor exhibit will offer closed-circuit monitors displaying Axalta’s activities in the outdoor spray booth and offer food, beverages, and other special activities.

Axalta will also unveil a commemorative “We Paint Winners” Radiant Red SATAjet 5000 B spray gun during the show with the help of the crew from NBCSN’s newest hit series, MobsteelTM. If you are one of the first to order the spray gun, you may have the opportunity to purchase models autographed by four-time NASCAR® Cup Series champion, Jeff Gordon or Mobsteel’s own Ron Coan, known for his grit, old-school Detroit-steel creations and iconic black Mobsteel Lincolns.

To stay up-to-date on all of the Axalta events at SEMA follow us on NA Refinish social media channels or check out our full calendar of events and celebrity line up at To help make it easy to find us at these events, visit Axalta’s event website that includes information about the shows and Axalta’s participation. These shows enable various types of car enthusiasts to interact with us and gather firsthand information about paint use and garner application ideas.

To learn more about Axalta, follow us on our North America Refinish social media channels.

About Global Finishing Solutions

Global Finishing Solutions is the world's leading manufacturer of paint booths, spray booths and finishing systems for industrial coating and finishing, automotive body shops, aerospace finishing, and truck and large equipment finishing. GFS leads the way in spray booth innovation, and is dedicated to providing the most energy-efficient and ecologically friendly paint environments.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With nearly 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter.