Axalta Coating Systems
Richard R. Ruberti, Sr., +1 610 358 5236

Axalta Is Cruising Into Loveland, Colorado

How much hotter can this summer get? How about finding out at one of the hottest hot rod shows in the West? It’s the Goodguys 18th Colorado Nationals at The Ranch Events Complex in Loveland, Colorado on September 11-13. Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, is pleased to support this show as well as eleven other custom car shows across the country this year. We’ll be cruisin’ into Loveland with Gil and Janet Losi’s ultra-slick looking 1967 Buick Riviera, dubbed “67-Below,” painted by Steve Cook Creations with Axalta’s Hot Hues™ black and silver leaf colors.

Axalta representatives will be on hand to offer show attendees amazing examples of automotive art that is created with our brilliant paint including our global refinish brands: Cromax®, Standox® and Spies Hecker®, as well as our Hot Hues™ line of custom colors.

Axalta will also promote its 2015 Paint Outside the Can contest. The contest is an invitation to unleash creativity using any Axalta-branded coating system to paint and decorate an unused, standard one-gallon paint can. Auto body paint repair requires many skills – problem solving, troubleshooting, critical thinking and time management, to name a few. Axalta organized the contest to give its body shop customers an opportunity to use these skills in a fun, creative way and support their inner artists.

Submissions will be recognized and displayed via certain social media channels throughout the contest. At the end of the contest, which closes September 15, 2015, six “Celebrity Picks” will be selected by industry celebrities who will vote for their favorites based on creativity, execution and degree of difficulty. In addition, six “Fan Favorites” will be chosen by fans based on the number of photo “likes” that these favorites received on Axalta’s Instagram page. Finally, one “Best-in-Show” grand prize winner will be selected from the six “Celebrity Picks”. To learn more, visit the contest website.

To help make it easy to find us at these events, visit Axalta’s event website that includes information about the shows and Axalta’s participation. These shows enable various types of car enthusiasts to interact with us and gather firsthand information about paint use and garner application ideas.

To learn more about Axalta, follow us on our North America Refinish social media channels.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With nearly 150 years of experience in the coatings industry, the approximately 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter.