Axalta Announces Return of Iconic Rainbow Paint Scheme
It’s the moment Jeff Gordon fans have been waiting for – Axalta’s Rainbow paint scheme will make its swan song appearance. Today, on CBS This Morning, four-time NASCAR® Cup Series champion and driver of the No. 24 Axalta Chevrolet SS, Gordon revealed the fan-favorite and one of the most iconic paint schemes in the history of motorsports. The rainbow paint scheme will appear on the No. 24 Axalta Chevrolet SS one last time under the lights at Bristol Motor Speedway on Saturday, August 22, 2015 in Bristol, Tennessee.
“This is an exciting time for us. We realize race fans have always celebrated and appreciated this paint scheme,” said Nigel Budden, Axalta Vice President and Head of its North America business. “We could not be more thrilled to see the rainbow paint scheme hit the track one more time under the lights in Thunder Valley. It will be a tribute to our long history with Jeff Gordon and the No. 24 Team at Hendrick Motorsports. We owe it to fans and our long-time customers who love the sport.”
Gordon has five wins at the famed half-mile track referred to as, “The Last Great Coliseum.” Four of Gordon’s wins were in the colorful rainbow paint scheme designed by legendary, motorsports artist, Sam Bass.
“It’s cool this paint scheme will appear on the No. 24 Axalta Chevy SS one more time,” said Gordon. “Ever since it was announced this year was my final season, the fans have been vocal on social media wanting us to run it again. Thanks to Axalta for allowing that to happen.”
Axalta’s commitment to quality, performance and technology are the same attributes that help Axalta’s customers succeed and that help create winners on the track. Check your local listings to watch the Sprint Cup Series race at Bristol Motor Speedway and the rainbow paint scheme encore on NBC Sports Network.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the over 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.