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Color

For car buyers, it’s all about color – paint colors that catch the eye and create excitement.  We know that color can play a big role in car buyers’ choices about which cars to buy.  Our colors contribute to the pride new car owners feel about the cars they’ve bought and they reinforce those decisions every time owners get behind the wheel.

Axalta color shows hosted around the world present OEMs with color palettes designed to showcase the latest color and technology trends.  On display are painted, contoured panels that represent colors for all vehicle types.  Exquisite and sophisticated colors are designed for luxury and specialty brands while trending colors with global acceptance target mass appeal brands.  Axalta’s global team of specialists design color choices that anticipate and inspire color preferences for automobile manufacturers years into the future.  We develop our color palettes using advanced coating materials and systems.

Axalta’s proprietary digital technology provides a virtual display of color on vehicles. Digital color rendering is a powerful tool that can help in the visualization of color design on a specific automotive body style in order to ensure the right color is feasible in production as well as accelerate development time and help reduce the possibility of production delays.

To make our color repertoire even more accessible to manufacturers, Axalta brings the latest digital technology to our color shows. Touch screen displays enable users to choose a vehicle, color and setting and then rotate the image with 3-D realism.  The effect is dazzling and the feedback immediate; customers can see their imagination come to life on screen with the touch of a finger.

As part of our commitment to color, Axalta is proud to publish its 2014 Global  Automotive Color Popularity report, the largest and longest running report of its kind in the automotive industry.  It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world.  Each year a full report reveals the top 10 most popular color spaces.  The report also shows color popularity by vehicle segments including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles as well as luxury sedans and
luxury SUVs.

In suggesting which colors will best suit the future, it is sometimes necessary to reflect on the most popular colors of the past.  In 2013, Axalta celebrates over six decades of color popularity reporting.  Our 60+ Years of Color Reporting looks back to the top five automobile colors in Europe, North America, South America and Asia.  This historical snapshot of color preferences shows the transformation of regional differences leading into today’s global automotive market.