Axalta Joins Michigan Science Center in Inviting Greater Detroit to Support Colorosity: The First Annual Science Soiree

DETROIT, MI – October 12, 2015: Are you interested in exploring the vibrant world of color?  Consider a visit to Colorosity: The Annual Science Soirée that benefits the Michigan Science Center’s (MiSci) educational and outreach programs. The event includes strolling dinner, exhibits and speaker sessions.

This unique celebration of science, technology, engineering, and mathematics (STEM), blends curiosity and color. It will highlight the science of color through new programs and interactive art and design activities on Saturday, October 24, from 6-11 p.m. at the Michigan Science Center, 5020 John R Street, Detroit, Michigan.

“We are turning MiSci into a STEM wonderland of color and curiosity and taking ‘family night out’ to a whole new level,” said Dr. Tonya Matthews, President and CEO of the Michigan Science Center. “Thanks to support from Axalta, we’re able to bring this amazing event to life and continue to fund our mission of providing access to STEM education to kids in Detroit and throughout Michigan.”

The event, tagged “a little dressy and a lot messy,” will feature fun and engaging activities, including:

• Color Psychology – Participants can discover the science of perception at five different stations featuring the interaction of the human brain and senses with the environment.
• Explosions of Color – Attendees can enjoy eight interactive experiences using a variety of scientific reactions to produce explosions of color.
• Illumination Station – Guests will explore 10 immersive stations illuminating light and color.
• Mixing, Morphing & Melting – Kids can get their hands on some color with engaging activities just for young scientists!
• Featured Guests
  • Timothy Orikri, MiSci Artist-in-Residence: participate in a live art experience where guests contribute to a large mosaic of color.
  • Daniel Land, 2014 Kresge Fellow and World Space Party Art-X Artist: see the space shuttle Endeavour and A T. rex Named Sue brought to colorful life via projection-mapping visuals by New D Media Arts.
  • Nancy Lockhart, Axalta Coating Systems Color Marketing Manager: learn about the world of automotive color including how car coatings are made and what the most iconic trends have been during the last 90 years.
  • More exciting artists, experts and performers to be announced!

Colorosity guests will be among the first to visit Toytopia, a new exhibit opening on Oct. 17, 2015 focusing on learning through play and the importance of invention, complete with a giant LEGO^® wall, classic arcade games, a play-by-foot piano, life-sized doll house and more. Attendees can also explore A T. rex Named Sue, a visiting exhibit opening in early October, the largest, most complete and best-preserved Tyrannosaurus Rex ever discovered. Guests can also participate in a special silent auction and raffle that will help raise money for MiSci’s high-impact programs.

Colorosity is sponsored by Axalta Coating Systems, a leading global supplier of liquid and powder coatings. Axalta’s vibrant, colorful coatings are found on the world’s leading makes of cars and commercial vehicles and used in automotive body shops that repair vehicles.

“At Axalta, we believe in giving back to the communities in which we work and live, so we are proud to support the Michigan Science Center in its pursuit of making STEM – and its application to the technology of coatings - a fun and inviting field for budding geniuses,” said David Fischer, Axalta Vice President for Market Strategy and Growth. “As a leading supplier of colorful coatings to the transportation industry including customers right here in one of our home towns, we’re excited to support Colorosity and celebrate what we love most: color!”

General tickets to Colorosity are $125 for adults and $50 for kids. VIP tickets are $200 for adults and $75 for kids. The VIP experience includes an exclusive VIP lounge in the ITC Gallery, with private access to the traveling exhibit A T. rex Named Sue. Additionally, VIP guests will also enjoy free valet parking, a private bar and surprise performances.

For more information and to register for the event, visit www.Mi-Sci.org.

About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions.  From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer.  With nearly 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in more than 130 countries better every day with the finest coatings, application systems and technology.  For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.