Axalta Coating Systems North America Launches Blog - Color Block - for its Automotive Color of the Year Campaign
Blog Will Feature Guest Writers From Various Industries
Glen Mills, PA-January 12, 2015─Axalta Coating Systems, a leading manufacturer of liquid and powder coatings, launched its new blog that focuses on colour titled, Color Block, to highlight its Automotive Colour of the Year campaign. Axalta executives and four-time NASCAR® Cup Series champion Jeff Gordon and Ray Evernham, three-time NASCAR champion crew chief and host of Velocity’s television show, Americarna revealed Axalta’s 2015 colour of the year, Radiant Red, at SEMA 2014 in Las Vegas, Nevada. Radiant Red debuted on the No. 24 Axalta Chevrolet SS driven by Gordon.
The blog will feature posts from experts in a variety of industries including fashion, interior design, architecture and cosmetology to name a few. Axalta’s own colour experts Nancy Lockhart and Dan Benton will post blog articles as well.
“We are excited to launch Color Block. This is a great opportunity for Axalta to continue to share our automotive colour expertise and invite experts from an array of fields to discuss the relevance of red in their industries,“ said Nancy Lockhart Axalta Color Marketing Manager.
To read Axalta’s Color Block blog, visit Axalta.ca/coty
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on twitter.
