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Color of the Year 2015 - Radiant Red

Watch our Radiant Red video.

Radiant Red is Axalta’s Automotive Color of the Year 2015. According to Axalta’s Global Automotive Color Popularity Report, red is on the rise in the United States.

Join us as we travel from the Mid-America Trucking Show in Louisville, Kentucky to the Philadelphia Science Festival in Philadelphia, Pennsylvania to the Woodward Dream Cruise in Detroit, Michigan to find out how people feel about the color red.

Axalta Coating Systems announces its Automotive Color of the Year 2015-Radiant Red!

Radiant Red is made from Axalta’s Cromax Mosaic low VOC solvent paint brand.  It also contains Axalta’s Vermeera™ high chroma technology and a sparkle effectAxalta chose a red hue for several reasons.  Axalta’s annual Global Automotive 2014 Color Popularity Report’s research indicates that the color red is a growing trend in the marketplace. It’s been one of the top five most popular colors since 2010 and last year it grew by 3%.

To take a look back at SEMA 2014 visit axaltacs.com/us/sema2014

Read the latest copy of the Axalta Color Blog Color Block.

Download a copy of the Axalta Automotive Color of the Year 2015 - Radiant Red hero card with Jeff Gordon.